A few weeks back, I wrote a post entitled Rich Media Presentation – Effective? You be the Judge. In this post, I mentioned XPLANE and embedded their Did Your Know 4.0 presentation which contains facts and stats about the evolving media landscape, including convergence and technology.

It is that time of the week again. Actually, it’s past that time. This is why I don’t like schedules and one of the benefits of owning your own company. I was traveling last week, so I had a little catching up to do. That being said, I used the plane [...]

The other day, I was brainstorming new ways to leverage Twitter, with the goal of better connecting with my followers. After discussing a number of ideas, it hit me. Why not use web video in my Tweets? It’s a good idea. Right?

Name: Ken Ferguson
Business: Berkshire Recruiting Services
Member Since: March 2009

I have decided to do a weekly review of my noteworthy activities that may interest and hopefully benefit you in some way. Also, if you have any suggestions on how I can improve the way I present things to you, or simply would like me to write about an area of my week that I do not mention, I am all ears. After all, I am here to serve you.

Every one of our members has access to different holiday themed templates. In the spirit of halloween, we have just recently added a new animated template called H-Halloween Haunted House. You can see a screenshot of this new template below.

I have made 19 posts to the jiveSYSTEMS Blog since sending out the last notification on September 1st. Now that I have somewhat of a consistent post schedule, I will be publishing this summary every two weeks [or so]. I never did like schedules!

If you’ve read a lot about Twitter, you’ve probably found that a lot of people are trying to figure out exactly how to use this medium. The goal is to connect with customers and prospects, and to monetize this effort.

When we started jiveSYSTEMS, we had little more than 3 people who had faith in our vision to put the human element back into marketing, and a small capital infusion from one of my family members. From the outside, it looked as though we had a lot stacked against us. However, we know that we have a winning formula.

Trust Economy (attached) is by far the shortest and best explanation of the new currency of marketing ’social capital’. It’s a ‘connector’, and therefore will synchronize you with the mindset and vehicle that is going to make ‘nurture marketing’ mainstream I loved it so much that I am reading the book they published (Trust Agents) due to success of their manifesto.

The secret to continually escalating profits resides in building a vibrant work culture that can grow without you. This means you have to learn how to let go of the reins and empower your team with the tools they need to succeed.