jiveSYSTEMS, LLC.

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Will Franco is the Founder and CEO of jiveSYSTEMS, a video email and web video marketing system. He is also an internet marketing consultant and marketing automation coach. His personal mantra is, "Think-Automate: Do it, Automate it, Delegate it, or Ditch it" He regularly writes posts in the jiveSYSTEMS Blog on a variety of business topics. In addition, he has two personal blogs, one that he calls his business notebook, and one that he calls his personal journal, where he writes about his adventures into the quantum realm and the meaning of life.

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Have You Seen the comScore Stats for Video in June?

September 1st, 2009 by FollowFlywheel • Filed Under

I don’t know if you’ve seen the stats for June, but the number of web videos being watched, and the number of people watching them are exploding.  For as long as I’ve been keeping track, web video viewership has been accelerating rapidly.  Every time it seems like the numbers can’t grow any faster, they do.

What are the results for June?

According to comScore [a provider of web statistics], 157 million people viewed almost 19.5 billion videos online in June.  That’s 124 videos per person [on average].  The web statistics company attributed much of the growth to an increase in news coverage through web video.  It will be interesting to see how people’s TV viewing habits change as more and more of what we watch goes online.  It will be even more interesting to see how marketers reach these new viewers.

What does this mean for us?

Personally, I’m excited.  The migration from television to the internet means that when I do have to watch a commercial, or see an ad, it will likely be targeted exactly toward someone like me.  So the likelihood that the ad will be relevant to me will be higher.  Then again, if the ads I see are more relevant, I’ll be more likely to want to buy, so I’ll be spending more money.

The combination of the power of video with the reach of the internet has amazing potential for marketers.  This synergy has already given rise to mass customization.  Now marketers can tailor their message to the needs of the individual recipient in an efficient manner.  The end result is an infinitely higher conversion rate with a minimal increase in incremental cost.  In a nutshell, that’s the power of web video and that’s why I am a proponent of video email marketing.

What do you think?

Do you like the idea of watching TV online?  How do you see this changing the way marketers reach us?  Do you view these changes as positive overall?  Have you ever used web video in your marketing efforts?  What were the results?

Inquiring minds want to know.

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