I have been sending video emails for over two years now, coming up on three. Even though my passion is to learn, test, and then teach; it took me almost a one year to recognize the value of sending video emails. I can be a little thick-headed at times! However, when the penny dropped, I set out on a journey to create the leading video email and web video marketing software for online marketers, sales professionals, and small businesses—that is easy for a novice to leverage, yet versatile enough for advanced user.

Here are my three simple steps:

1. Use the Logitech 9000 webcam. It delivers exceptional quality video and audio. Just like when you are making a meal, you want the best quality ingredients. In the case of video, we call this the source file. Our software can’t work magic, just like a chef can’t make stale food taste delicious.
2. Don’t read from a script. A large part of sales is the transference of feeling (source Zig Ziglar). If you are reading a script, the only thing you are going to transfer is that you are reading a script. Just relax and be natural. Imagine you are having a conversation with a client that is sitting right in front of you. Only in this case, the webcam is the client.
3. Make sending video email a habit. I’ll say it again; make sending video email a habit! Follow-up every phone call with a short video email to recap the most salient point of your conversation. Send every new prospect a video email to put a face to your name. It builds trust and rapport. Even clients that have been with you for several years will appreciate receiving videos from you. If you have an automated marketing system, like Infusionsoft, you can add evergreen (pre-recorded reusable) videos to automated follow-up sequences. You can also create canned responses for your frequently asked questions. These can be send via Gmail, Outlook, and every other email client.

So, there you have it—three very simple steps to leverage the power of video email in your business. The opportunity video email presents is real. However, it is up to you to utilize it. I guarantee video email will have an immediate and positive effect on your business—all you have to do is use it!

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