The Fundamental Principle of Ecosystem Driven Marketing
If people are cold, build a nice warm fire; they will come and find comfort. As it starts to dwindle, the people will replenish it. This is the fundamental principle of ecosystem driven marketing.
You can spend a lifetime telling people they should do something, and they never will. The key is to find a need and fill it. One way to effectuate this goal is to build a funnel-to-the-funnel. The basis of which is founded in establishing a conversation with your market, preferably on neutral ground.
The internet is like an elite bloodhound. One waft of abused vested interest and you’re dog food.
Businesses can often spend a large part of their day focused on generating new clients. They can do this under the commonly perceived concept of marketing. Why?
Did you know that repeat and referral business is much easier to generate, and a great deal more profitable [at least for every business I have encountered]. Before you invest in building a full-fledged marketing effort, focus on turning your current customers into raving fans. This will enable you to capitalize on the new customers your marketing dollars yield. It will also drastically increase the amount of money you can spend to acquire leads.
Here are some ideas on ways you can make your customers happy:
- Make your products and services easy to use. This can be as simple as authoring a couple of educational eBooks or tutorials. These can be used for both prospects and clients.
- You can also create system to ask your customers for referrals. The best sales consultants you can hire to help you grow your business are your customers; best of all they don’t want compensation. Have a customer support representative dedicated to calling your customers and asking for feedback. They should listen assiduously and take detailed notes. In a week or so, you send a letter to that customer asking them if they know anyone that could “benefit from the benefits” of your product(s) or service(s). An incentive to mail the return envelope back always helps. A third step can also be included to conduct a follow-up call and ask the customer for feedback, a week after the letter.
- Stop sending boring plain text emails. Take off your mask. Send a video email instead. Our technology is affordable and it’s easy to use. One could motion that I have a vested interest in referring you to my company [and I do]. However, that doesn’t change the fact that video sells! Don’t believe me. Listen to the jiveSYSTEMS Success Stories>>
- Deploy and utilize an online blog, just like this one. If you want to learn how to establish a global conversation about your products and services, download my complimentary eBook>>
About the Author:
Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"
