Direct response marketers who understand and utilize the blogosphere are cashing a steady stream of healthy sized checks that are pretty much classified as passive residual revenue. Why aren’t you?

A step toward optimizing the revenue you derive from your existing client base and sales funnel is utilizing an online blog.

The union of direct marketing skills with blogging is a most powerful combination. This is because some people respond to direct marketing, while others are more pragmatic in their purchasing habits.

The slow adopters often represent the largest slice of the pie. A blog is one of the best ways to nurture your relationship with this group.

More and more, people are turning to the blogosphere before making a purchase. They are also perusing online help areas before calling for support. This means that a blog reduces the demand on your customer support and retention teams, thus increasing the overall profitability of your business. It can also increase the average lifespan of a customer and thus the total customer value. This is primarily because a blog is an on-demand resource. It’s open 24/7.

Dell’s meteoric rise from ruin was largely due to their massive shift of focus. Do you know what they did? They created an entire department to pick through the worldwide web and resolve unhappy customer’s issues. It’s safe to say there is plenty of social and statistical proof that their strategy worked. I am sure Dell’s shareholder would agree as well.

Our jiveSYSTEMS Blog has brought us a steady stream of new members since we deployed it. The number of new clients we receive from our blog has been increasing as each month goes by. Our search engine ranking has also improved a great deal. This is because of the additional backlinks to our homepage that our blog creates.

If you don’t have a blog or are looking to improve the one you already have, I highly recommend that you peruse our ecosystem blogging platform>>

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