Video has long been the staple of the astute e-Marketer. The secret of this audio visual medium has steadily spread for the past six years. When faced with a lengthy sales documents or a short video, it is so much easier to get to the real meaning of the pitch with a video.

Implementing web video in your marketing has been simplified due to advancements in technology. Below you will find 3 general flowcharts. They will explain how you can improve closing ratios quickly and easily! Most of the videos above can be recorded as evergreen (reusable) videos. You can schedule/automate the delivery of these videos through any [...]

Video email presents a quick and easy way to put and face to the name. The use of video in marketing is rising and for good reason. Video email can improve the response you get from your marketing; it can also shorten the sale cycle. By creating evergreen videos and using them as canned responses [...]

UPDATE: WE ARE NO LONGER USING INTENSEDEBATE.  WE HAVE MOVED TO THE DISQUS COMMENTS.  TO LEARN MORE, READ WE MIGRATED FROM INTENSEDEBATE TO DISQUS FOR BLOG COMMENTS. Do you want to enhance and encourage conversations on your blog or website? That is exactly what IntenseDebate can do for you. It took me about 3 minutes [...]

This morning I woke-up with a question on my mind. Reading is one of my favorite pastimes, yet I don’t have a Top 5 books list. It’s time I wrote one. This list is prioritized based on the impact of each book on my life, and the order in which I would recommend them to [...]

Direct response marketers who understand and utilize the blogosphere are cashing a steady stream of healthy sized checks that are pretty much classified as passive residual revenue. Why aren’t you? A step toward optimizing the revenue you derive from your existing client base and sales funnel is utilizing an online blog. The union of direct [...]

What is lacking most in today’s marketing? A personal touch. If your products and/or services provide value to businesses, read this article. We can spend many hours implementing costly mass marketing strategies that have a low conversion rate. These types of campaigns rarely catch the eye of decision makers within small businesses and large corporations. [...]