The Fundamentals of Search Engine Optimization

January 22nd, 2009 by
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Search Engine Optimization (SEO) is made up of two main elements: on-page optimization and off-page optimization. It can be simplified further; the foundation for SEO is your choice of keywords. These are the terms people use to find products and services in the search engines. Basically, you want to pick the keywords people are searching for the most and place them on your website, and then get lots of backlinks to your website from pages with the same keywords. This practice is called copy seeding, which is magnified by hyperlinking your keywords back to your website; a process called anchorlinking.

You can compare search volume patterns across specific regions, categories, and time frames using Google Insights. This tool allows you to tweak your keywords for your on-page and off-page optimization. You can also get a barometer on how popular your search terms are. The results may surprise you.

For example, with our business jiveSYSTEMS, there is a slow increase for the search term “video email”, whereas the term “send a video” shows a significant uptrend. Using Google Insights, we uncovered sound data that enabled us to capitalize on the search term “send a video”.

The easiest and most affordable ways to get backlinks to your website is through press releases, article and video distributions. The most economical service to do press releases is SBWire. PRWeb has a bigger distribution network, but costs substantially more. Article Avenue, Article City, Squido, EzineArticles, and GoArticles are the best websites to distribute your articles for free. For those of you who are a little more tech savvy, you can use another free service called TubeMogul to distribute your videos to multiple sites at one time.

ExactFactor is free tool to track your rise to the top of the major search engines. To learn more visit their website>>

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About the Author:

Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"


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  • Michael Newman

    Thanks! I tweaked my site, and my location on google is already better! – Mike

  • Michael Newman

    Thanks! I tweaked my site, and my location on google is already better! – Mike

  • Andrew Nicholls

    Hey thanks for this Post.
    I have attended quite a number of seminars by the so called guru’s in the last six months or so.
    There are no little hints here- this post is full of pure gold nuggets that many guru’s want to charge you (me) thousands to implement.
    It is a pity that the berevity of words masks the true *power* and *value* of your post.
    Pure Gold.
    Many Thanks.

  • Andrew Nicholls

    Hey thanks for this Post.
    I have attended quite a number of seminars by the so called guru\’s in the last six months or so.
    There are no little hints here- this post is full of pure gold nuggets that many guru\’s want to charge you (me) thousands to implement.
    It is a pity that the berevity of words masks the true *power* and *value* of your post.
    Pure Gold.
    Many Thanks.

  • http://TBS-SEO.com/ Brett Davis

    A terrific synopsis of SEO, Fly! As an affiliate of ThinkBIGsites, I know education is the most important ingredient to helping people understand how to move their websites to page one of Google. After all, very few folks surf past page one or two, right? I mean your website might as well be on the “dark side of the moon” if it’s not sitting on one of those 10 very valuable first page plots of Google real estate! You can read and receive more educational SEO materials at http://www.tbs-seo.com. Check it out.

  • http://TBS-SEO.com Brett Davis

    A terrific synopsis of SEO, Fly! As an affiliate of ThinkBIGsites, I know education is the most important ingredient to helping people understand how to move their websites to page one of Google. After all, very few folks surf past page one or two, right? I mean your website might as well be on the “dark side of the moon” if it’s not sitting on one of those 10 very valuable first page plots of Google real estate! You can read and receive more educational SEO materials at http://www.tbs-seo.com. Check it out.