The Fundamentals of Search Engine Optimization
Search Engine Optimization (SEO) is made up of two main elements: on-page optimization and off-page optimization. It can be simplified further; the foundation for SEO is your choice of keywords. These are the terms people use to find products and services in the search engines. Basically, you want to pick the keywords people are searching for the most and place them on your website, and then get lots of backlinks to your website from pages with the same keywords. This practice is called copy seeding, which is magnified by hyperlinking your keywords back to your website; a process called anchorlinking.
You can compare search volume patterns across specific regions, categories, and time frames using Google Insights. This tool allows you to tweak your keywords for your on-page and off-page optimization. You can also get a barometer on how popular your search terms are. The results may surprise you.
For example, with our business jiveSYSTEMS, there is a slow increase for the search term “video email”, whereas the term “send a video” shows a significant uptrend. Using Google Insights, we uncovered sound data that enabled us to capitalize on the search term “send a video”.
The easiest and most affordable ways to get backlinks to your website is through press releases, article and video distributions. The most economical service to do press releases is SBWire. PRWeb has a bigger distribution network, but costs substantially more. Article Avenue, Article City, Squido, EzineArticles, and GoArticles are the best websites to distribute your articles for free. For those of you who are a little more tech savvy, you can use another free service called TubeMogul to distribute your videos to multiple sites at one time.
ExactFactor is free tool to track your rise to the top of the major search engines. To learn more visit their website>>
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