Which Camcorder Should I Buy?
One of the major advantages you have as small business is velocity from idea to actuality. While the corporations are still waiting for their next board meeting to put forward a proposal, we can pump out informative and timely content.
When filming videos for your small business, speed should be your main priority. Trying to achieve the same production quality as corporate America is nonsensical. Don’t spend weeks planning and producing one great video. Instead position to make lots of good videos, quickly.
Filming in hi-definition is not a good idea unless you have a quad-core computer with four (4) GB of RAM or more and professional editing software. Here’s a little secret though, you can set most hi-definition camcorders to film in standard definition. When you feel you need hi-definition, simply click the switch and change your camcorder back to hi-definition mode.
OPTION ONE – The Flip offer an inexpensive line of very easy-to-use camcorders. If you want to produce videos for jiveSYSTEMS (Video Email), YouTube, and other web based initiatives, it is a great choice. To record a video, you hit start and then stop, literally. A hi-definition version of The Flip is offered, it can NOT be set to standard definition. To learn more visit their website.
OPTION TWO – Go with a moderately priced digital camcorder. I recommend both the Canon VIXIA HF10 and the Sony HDR-11. The Canon cost $655; the Sony $820.
While some would motion that MiniDV (a tape) still produces the best quality footage, unless you are a professional videographer, it increases your production time. If you are a newbie to video, go with The Flip. When you have a few months of producing videos under your belt, pick-up either the Sony or Canon camcorder.
About the Author:
Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"
