Dave’s been one of my trusted advisers since 2008. His latest course cuts right to heart of what it takes to run a successful business.
Will Franco aka Flywheel, jiveSYSTEMS
In the video below, I reveal the foundation for success with video email, which should be the first step in your overall web video strategy. It’s an easy step to do, that will enable you to generate more sales and referrals, while increasing customer satisfaction.
Back in January, we released our new video email application that came with a host of improvements: widescreen, high definition, post roll call to action, more detailed viewer heatmap tracking, the ability to embed video into websites and more…
For this next release, we’ve focused on usability. You can achieved your goal in less clicks. We’ve also added city and state information to the viewer heatmaps, along with inline help text and two different stat pages (one for video emails, the other for videos embedded into websites).
Here’s a sneak-peak at the new video library page:
Few could argue that the Internet, and the marketing strategies being used by online businesses, have changed the way people buy and sell. They have also resulted in shorter consumer attention spans, and made trust and credibility increasingly important elements of marketing.
Trust-based marketing, a concept first espoused by Dr. Glen R. Urban in Don’t Just Relate – Advocate!: A Blueprint for Profit in the Era of Customer Power (2004) is based on the theory that the best path to building consumer trust is by being honest and open.
Not all views are created equal, that is why we created viewer engagement heatmaps. So you can tell how each individual recipient watches your videos.