Coming from the world of video email and into the world of all-in-one sales and marketing software, I’ve had a unique opportunity to watch both technologies in action. What works and what doesn’t.
Its been a while since contributing to this blog and I wanted to deliver a little insight to help you power into the new year.
Below you’ll find three things I’ve learned about video email because of where I work now; these things can help your year get off to a great start. I consider these secrets only because if you actually use them (even just one), you’ll be way ahead of the curve.
To our newer audience, I’m Paul Sokol and have been working with Flywheel at jiveSYSTEMS since it started in 2008. After graduating college, the company was up and sustained so I left to find my own way and I ended up working for the software company we use to manage jiveSYSTEMS, Infusionsoft.
Flywheel asked me to write a little post reflecting on what I’ve learned in the past few years to help you out, so here it goes:
If you have a business and use the internet, you’ve likely heard of Infusionsoft. This post isn’t about listing Infusionsoft’s many capabilities. I’ve done that in previous posts and will reveal more in future ones. Right now, what I want to do is share with you a video about what it’s like to work at Infusionsoft. You may be asking yourself “What’s that got to do with me? I don’t want to work there. I want to use their software to manage and grow my business”.
Just as past performance gives a strong indication of future performance, a company’s culture is a strong indication of the product they produce. In this case, it’s awesome sales and marketing automation software.
Dave’s been one of my trusted advisers since 2008. His latest course cuts right to heart of what it takes to run a successful business.
Will Franco aka Flywheel, jiveSYSTEMS
In the video below, I reveal the foundation for success with video email, which should be the first step in your overall web video strategy. It’s an easy step to do, that will enable you to generate more sales and referrals, while increasing customer satisfaction.
Back in January, we released our new video email application that came with a host of improvements: widescreen, high definition, post roll call to action, more detailed viewer heatmap tracking, the ability to embed video into websites and more…
For this next release, we’ve focused on usability. You can achieved your goal in less clicks. We’ve also added city and state information to the viewer heatmaps, along with inline help text and two different stat pages (one for video emails, the other for videos embedded into websites).
Here’s a sneak-peak at the new video library page: