In this talk, Seth Prebatsch shows us how different aspects of games take hold of our attention and can influence massive amounts of people; we just have to lay the framework first.
The last decade was the decade of “the social”. Priebatsch tells us that this next decade will be the decade where “the game” framework is built. He breaks games down into 7 “game dynamics”, and gives real-world examples of 4 of those. If we take these game dynamics and apply them to communications and marketing, we can steer people’s behaviors and reshape their patterns.
“Seth Priebatsch: The Game Layer on Top of the World”
Take Action and Implement
Games are all around us, and whether we are aware of them or not they have a massive impact on our society and the world. From the extreme of the War Games the military conducts with thousands of troops that involves the cooperation of many nations, to coupons from the local supermarket.
Do you leverage any games with your prospects, clients, and team? Think about how you could apply game dynamics to motivate people to achieve specific goals. If you are like me, the games you will come up with at first will be time and cost prohibitive to implement, involving special registration features with points being award for all sorts of actions. However, what follows will likely be some simple game layers that can be implement quickly and easily.