Lessons for "Digital Handshake"

The "Digital Handshake" is a strategy I created in 2008 that involves sending a video (of you) after your first sales call, so that the client can put a face to your name. The video can be recorded one-off or a canned video that you re-use. This video can be embedded in a web page or, for a more personal touch, delivered as a video email. Since 2008, we've discovered many other ways these short engaging videos can be leveraged as part of the sales and customer services process.

101 - Concepts & Basics

Get the 50,000 foot view of a topic before delving into the details, not only saves your precious time, it also proven to increase comprehension and retention.

102 - Equipment

What equipment do I need? Is there software to install? Are there any common issues?

103 - Making Videos

How do I use the equipment to make videos? What best practices should I follow?

Playbook