The "Digital Handshake" is a strategy I created in 2008 that involves sending a video (of you) after your first sales call, so that the client can put a face to your name. The video can be recorded one-off or a canned video that you re-use. This video can be embedded in a web page or, for a more personal touch, delivered as a video email. Since 2008, we've discovered many other ways these short engaging videos can be leveraged as part of the sales and customer services process.
Get the 50,000 foot view of a topic before delving into the details, not only saves your precious time, it also proven to increase comprehension and retention.
What equipment do I need? Is there software to install? Are there any common issues?
How do I use the equipment to make videos? What best practices should I follow?