At jiveSYSTEMS, we show sales professionals how to accelerate trust by using video email. Even when they feel like they have a face for radio or aren't great with technology.
We do this by providing them with "rinse and repeat workflows" that deliver consistent results. Plus, access to our gimmick-free video software that’s designed for working a pipeline of leads.
Founded in 2007, jiveSYSTEMS was created after Will Franco spotted a glaring disconnect in the modern sales process.
The time-proven tradition of shaking hands to begin a relationship had vanished. And when you overlook the importance of this gesture, follow-up turns into a grind.
This was two years after YouTube launched. And Will saw how video could be combined with email and leveraged to create a digital form of the traditional handshake to prevent the disconnect from happening.
We’re hardwired to build relationships with people. Not voices on the end of a telephone. And when you follow-up a first phone call using a regular email, you're not extending your hand to meet theirs.
Once made, the disconnect is hard to recover from. It’s why follow-up feels like you’re running uphill. Regardless of how polished your phone and regular email skills may be.
Video email gives you the ability to teleport into your lead's office. Specifically, a video email called the “Digital Handshake”. Like the name implies, it’s the digital form of a traditional handshake—a handcrafted video email, designed to put a face to the name, immediately after your first phone conversation.
And it’s viewed as standard sales etiquette by those using it. Because adopting this one simple practice rectifies the disconnect, and as a result increases your "closing ratios" and reduces your "days to close".
Even at a glance, you can feel the difference between these communications.
The regular email feels canned and impersonal. Whereas, the video email (even before they watch it) feels warm and authentic.
Don't let rookies with no experience or personality beat you in sales!
Take "new leads" from "lukewarm" to “red hot” using the “Digital Handshake” and the sales strengths you already have.