For those of us who are brave enough to give video email a go, some succeed and others go off half-cocked and fail.
I'm going to explain the four primary reasons why you'll fail. Plus, highlight what you can do differently so you can crush your sales quotas.
"I'm not a videographer.
I'm a sales pro looking for the best way to gain the all-important edge on my competition.
For video to work, it needs to be simple and fast!"
Top performers in any profession (in both civilian and military life) have a strong command of their internal dialogue.
However, in civilian life we rarely have to confront our internal dialogue (our "self-talk").
Switching on a webcam or video camera is one of the few instances where we do.
You've done well.
You've sent a video email to your lead and they've decided to click to watch it.
And your probability of closing the deal has risen significantly.
But if you don't get the first ten seconds right, "You'll trip and fall."
If you’re involved in sales, chances are you talk to potential new clients on the phone almost every day. And after each call, you send the client an email as a follow-up. Chances are you even have a canned email response that you customize after each conversation.Continue reading
A simple technique you can use to put your viewer at ease, while also increasing your powers of persuasion is to frame yourself in the left or right third of the shot.
As video email is beginning to really take hold in the modern sales era, one of the most frequent questions I receive as the video email guy is:
What do I say in my video email?
My answer -- no matter what type of sales the person is in -- is "Whatever you say, don't say much."
Every business has one or more pivotal transactions which success hinges on. In real estate, those transitions are: 1) Getting listings, and 2) Selling properties.Continue reading